Digital Strategy and Promotion - Digital Marketing free essay sample

The Relationship between Ethical, Social, and Political Issues in an Information Society [pic] Problem Definition: Currently travelers who are intended to travel International through United Airlines have no particular idea in organizing their travel time at the target location. World is developing day by day same like Digital users. Even though we have separate loyal customers for United Airlines, most among them are Digital users in this current environment. The travelers are reaching the helpdesk quite often enquiring flight status, rental car and hotel in the target location.United has a digital business strategy to attract travelers with good customer service, but we see United doesn’t have a social networking app to save their travelers time to accommodate and plan their travel. The main problem I see getting access to the travel/location Information is lack of social networking between the travelers who used United. For example: I am traveling to China, I have never been. We will write a custom essay sample on Digital Strategy and Promotion Digital Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I have no idea on etiquette tips, weather, clothing advice and fashion tips for where you are headed, restaurants and a connection to a writers board about that particular destination etc.I have to login to different websites to post the questions, read blogs, verify ratings, gather other information which is needed is a critical path before you travel which is very time consuming and confusing though. Considering the outputs, collecting the printouts for all these Information and carrying them is a kind of mess. It is easy for a traveler to get all these data from one-stop- shop(Which is a Travelbug app) by loging onto app/site and there it houses People can leave opinions about all things they discovered and tried while on vacation. Users can post questions etc.Basically we are referring same like taking a travel zoo, urban spoon, twitter and putting it into a social site specifically for travelers. You can have a personal page that can be viewed by others (if you allow it) and it shows all the places you have visited in the world. This page will also let you post travel pictures as well. The main theme to refer this Travelbug app is to make traveler feel comfortable while travelling with United and to get all his Information what traveler feels to gather before he checks-in, and make his time utilized in a effective manner and productive.Solution Explanation: Due to the lot of A free mobile phone social networking site (downloaded as app on phone or sign up online) that acts as a social networking site for travelers- it must be activated through the airline site. If you sign up for the site / app through United airlines, the site will automatically have your name, age, gender and where you are going†¦it will house your travel info and then pull the apps of choosing from there. This app will also be a housing app for retailers to promote and advertise to travelers BUT the travelers pick the things they are interested in.Initially, when I set up my travelbug account I choose any and everything I am interested in (and you can change these at any time) so whenever I travel anywhere and my flight is confirmed my page will show items relating to that destination. The social aspect of this is that it acts like a facebook but specifically for travel. Therefore you can meet people and read their pages and what they have to say about the places they have been. You can comment on their posts and ask questions etc.The app will have the feasibility on Retail, etiquette tips, money exchange rates, food, culture information, random facts, history, crime, stay-safe tips, hotel information, flight check-in, flight updates, weather, and world map to document where you have visited, Historical Places to visit near the place where you are flying, concert planner, Casinos If any and a link to buy tickets for local sports (football, Hockey, Cricket .. ) in their individual countries. Friends can click on your spot on the map where you have been before and it goes to the page regarding that destination and can read about your experience or opinions (Ex:Ovi Maps- Face book APP) Or it can show your ratings on restaurants and hotels in that area. In essence, you can meet and interact with people all over the world. While you register to this app it provides 50% discount coupons for the first time users in all United tie ups like Hertz, Avis, The Hilton and Mariott. These can be used excluding the corporate discounts (If any applicable for the Individual).Travelbug is linked with CNN,CSI and NDTV social media where user can access the current affairs around the world with out any delay. Ex: If a user is travelling from USA to India (Chennai) for the first time on business/vacation, he is not really sure how the culture is and how people are? Is Chennai safe to roam around in the evenings alone; Is it safe to be at sea shore alone? How is the crime rate in that city? How the climate is? (Specifies in degrees Centigrade) which makes user to decide the kind of dress needs to be worn.Any sports events happening on the particular week the user is travelling. The members of this travelbug who have already visited Chennai can/would provide their feedback on the restaurants, location and answers to your questions. Travelbug is launched to provide a full fledge Information in one spot where traveler should be comfortable using every time when he plans to travel to any place around the world. Travelbug will be very user friendly in making the traveler to decide where to go and where not and make him to plan in advance which in turn makes his/her travel effective and productive.Explanation the difference between the strategy and Tactics: Tactics and strategy are always relative to one another, and together they bridge the gap between ends and means. The company that clearly understands that difference is the business that will be the most successful, the most durable and the most profitable. Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Sun Tzu 1. Strategy means a global plan to reach a long-term goal, and is taken from a Greek word that means army leadership.Tactics, on the other hand, means a short term plan or behavior and comes from a Greek word that means science of arrangement (of an army). Tactics are the actual ways in which the strategies are executed. One uses tactics (little tricks) in a strategy (long-term plan). If the company is not careful, tactics may end up being simply quick fixes that can bring short term gain, but they will not lead to long-term success unless rigorously applied; and they must be part of an overall plan for success.Therefore, it is critical to look at each tactic from the standpoint of what it will do to achieve your overall strategy. Tactics are specifically created and selected to reach particular and measurable objectives. 2. A strategy is an idea†¦ A conceptualization of how the goal could be achieved. Like â€Å"Divide and Conquer. † Another possible war strategy would be â€Å"Nuke ‘Em. † (They call them Strategic Nuclear Weapons because they pretty much eliminate the need for any further tactics. ) A tactic is an action you take to execute the strategy.